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Behind 'The Willows': L.A.'s Buzzy New Immersive Theater Experience

By Abel Horwitz

Justin Fix is so dang good. Emerging from seemingly nowhere, the first iteration of CreepLA was an instant sensation. He has followed up each year with experiences that are challenging, thought provoking, and really, really good.

If that wasn’t enough, he created “The Willows”, the immersive dining experience which became a sensation on its own.

And if that wasn’t enough, he’s a nice, hard working guy who is open, friendly, and also gave one of the most valuable and informative interviews on the business of immersive that I’ve ever read.