Entertainment Weekly

CreepLA: Inside the Halloween start-up that’s spooking Hollywood

By Marc Snetiker

You can thank Visa and MasterCard for your Halloween kicks this year.

One of the clearest trends in contemporary theater is the rise of immersive audience experiences, which have grown in impressive number across the country in the past decade thanks to shows like 2011’s Sleep No More, widely considered to be New York’s paragon of interactive theater. It’s a boom that’s taken its time to settle in on the West Coast, where creators are maxing out their credit cards to keep their passion projects afloat—but all for the sake of art, theater, and giving people one very shocking October surprise.