ARE YOU AFRAID OF THE DARK? TV SERIES

”WE WANTED TO CREATE A UNIQUE PRESS JUNKET THAT WASN’T BORING... JFI DID NOT DISAPPOINT!”

- STATUS PR

JFI partnered with Status PR and Nickelodeon to create a custom carnival for the premiere of Are You Afraid Of The Dark? TV series. A cast of over 20 actors populated a fantastical and spooky labyrinth of rooms and characters, designed to be light on scares but heavy on mood and amusement: a black-eyed stranger drew “monster” portraits of guests, a hooded figure told scary stories around a campfire, and a mischievous yet silent clown teased guests with twisted balloon animals. Guests could interact with creepy figures, take photos, and munch on carnival food and cotton candy. A truly unique press junket, designed to highlight the brand in an innovative way, while exciting the senses and creating lasting memories.