“MOST CREATIVE BRAND ACTIVATION AT COMIC CON 2018”
– BIZ BASH

In 2018, JFI Productions partnered with The Visionary Group to produce The SACRED LIES Escape Room Experience. JFI’s responsibilities included writing, directing, casting, costuming and on-site operating, achieving Facebook’s goal of brand-awareness for the streaming series in a big way. Over 2,700 people attended the 20 minute escape-room activation, and thousands more were introduced to the show through a street team of cult-community members who roamed Comic-Con performing staged water-rituals, exclaiming incantations, and handing out branded bags and series/event fliers. The activation was listed as one of “The Best Film and TV Activations Worth the Wait” by IndieWire.